Here is a funny little situation happens to me and, to be scientifically correct, 4 out of 4 other survey subjects I asked – every time we feel excited that we finally manage to use up a bottle of product, there are always some final bits (like last 1/5 of the bottle) lasting forever.
Not sure how those 4 people think about this, but it really troubles me because:
- it’s not economical. I tend use much more product (than needed) to speed it up.
- it’s unfair for those ‘last bit of product’. They are exactly same product as the rest of bottle; however they become kind of ‘unwanted’ just because they stayed in the bottom… Imagine if I live in the ‘Great Kingdom of Shampoo’, I might get executed for being committing discrimination against ‘last bit of product’ in the bottom.
- most importantly, it’s quite psychologically frustrating for me as human being… it’s like showing you the hope everyday but just don’t let you get there.
<— this comment sounds like dating a girlfriend. LOL
So – after some super brilliant brainstorming between me and my brains, we came up with a solution for this world-class dilemma. Basically the design is to have this bottle with 4 lines marking: 100 pumps to go; 50 pumps to go; 25 pumps to go and 10 pumps to go. This helps keeping people like me from getting unnecessarily over excited about using up a product by setting up an expectation.
Of course the bottle needs to be at least semi transparent, so that I can see the level inside. I am even thinking about making some design on the bottle, like ‘Spring’ for first 1/4, and ‘Summer’ for the next and ‘Autumn’ for the next and ‘Winter’ for the last 10 pumps. Or it can come in a girl version in putting up some pics of cute dogs or kittens and a boy version in putting up some pics of girls…. LOL