The final 1/5 of shampoo in the bottle seems to last forever?!

Here is a funny little situation happens to me and, to be scientifically correct, 4 out of 4 other survey subjects I asked – every time we feel excited that we finally manage to use up a bottle of product, there are always some final bits (like last 1/5 of the bottle) lasting forever.

Not sure how those 4 people think about this, but it really troubles me because:

  1. it’s not economical. I tend use much more product (than needed) to speed it up.
  2. it’s unfair for those ‘last bit of product’. They are exactly same product as the rest of bottle; however they become kind of ‘unwanted’ just because they stayed in the bottom… Imagine if I live in the ‘Great Kingdom of Shampoo’, I might get executed for being committing discrimination against ‘last bit of product’ in the bottom.
  3. most importantly, it’s quite psychologically frustrating for me as human being… it’s like showing you the hope everyday but just don’t let you get there. <— this comment sounds like dating a girlfriend. LOL

So – after some super brilliant brainstorming between me and my brains, we came up with a solution for this world-class dilemma. Basically the design is to have this bottle with 4 lines marking: 100 pumps to go; 50 pumps to go; 25 pumps to go and 10 pumps to go. This helps keeping people like me from getting unnecessarily over excited about using up a product by setting up an expectation.

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Of course the bottle needs to be at least semi transparent, so that I can see the level inside. I am even thinking about making some design on the bottle, like ‘Spring’ for first 1/4, and ‘Summer’ for the next and ‘Autumn’ for the next and ‘Winter’ for the last 10 pumps. Or it can come in a girl version in putting up some pics of cute dogs or kittens and a boy version in putting up some pics of girls…. LOL

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